LET ME INTRODUCE MYSELF…

I’m Amanda, a business coach, and strategist who consults entrepreneurs who want to build a brand with a legacy of quality and performance to succeed through successful business strategy and marketing initiatives including branding and digital marketing. Ever since I was a child I’ve had a creative mind and loved business. Growing up I watched my father successfully run his own business and would help him as I got older. In high school, business and fashion electives were what I enjoyed. As I planned my career path I decided to move to New York City to attend SUNY F.I.T. (Fashion Institute of Technology) where I obtained degrees in both Fashion Merchandising and Advertising and Marketing. After entering the workforce and working in advertising and marketing for several years I returned to school to further my knowledge by obtaining a certificate in Digital Media Marketing from NYU (New York University). I truly have a passion and get excited about anything business and marketing-related. I recognize that passion has brought both myself and my clients together to create something wonderful when growing their businesses and I am honored to be part of the process.

I have over 16 years of experience working with large organizations in a marketing capacity such as Conde Nast, American Media, Anvil Knitwear, L’Oreal, and Nestle. But my passion lies in working with entrepreneurs to grow their startups and small businesses. I have experience guiding passionate business owners in several different industries, including baking, private medical practice, photography, and real estate, to succeed by helping them focus on their business and brand strategies and helping them promote their businesses through innovative and eclectic strategies solving complex problems. Through collaboration with my clients, I aid them in identifying and solving their business challenges and needs to stand out from their competition. Whether it's a refresh of their existing brand identity or a more extensive exercise of strategically reviewing their business and future goals, my mission is to support each client by carefully crafting and refining their brand's strategy, image, and messaging.